Hi, I'm Samantha!
Specialties: Content Marketing | Brand Storytelling | Creative Campaigns
About me
I’m a marketer and brand strategist who thrives on creative storytelling and audience connection.
At HarperCollins, I lead marketing and publicity campaigns that are as unique as the stories they represent. From concept to launch, I craft strategies that resonate through copywriting, influencer partnerships, and visual content.
Here’s my career (the short n' sweet version).
My work experience
HarperCollins Publishers (2024—Present) | Manager, Marketing & Publicity |
HarperCollins Publishers (2023—2024) | Assistant Manager, Marketing & Publicity |
Kensington Publishing Corp (2021—2023) | Digital Sales & Marketing Assistant |
My education
The Columbia Publishing Course | Oct 2020 |
Virginia Commonwealth University | 2016—2020 |
Skills
Project Management | Email Marketing |
Copyediting | Content Strategy |
Copywriting | Social Media |
Creative Asset Creation | Brand Strategy |
Verbal Communication | Written Communication |
Platforms & Software
Canva | Mailchimp |
Asana | Airtable |
Sprout | Jasper |
ChatGPT | Dropbox |
Microsoft Office | Muck Rack |
Google Workspace | PubBuzz |
Adobe Photoshop | ShortStack |